Nnnw chan kim renee mauborgne blue ocean strategy books

In 2019, chan kim and renee mauborgne were named the worlds most influential business thinkers by thinkers50. Blue ocean shift is the essential followup to blue ocean strategy, the classic 3. Kim and mauborgnes blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitorfree markets that innovative companies can navigate. Chan kim and renee mauborgne are professors of strategy at insead and codirectors. Chan kim and renee mauborgnes articles on blue ocean strategy, all in one place. Chan kim and renee mauborgne rank in the top 5 management gurus in the world in the thinkers50 list, a title they have held for ten straight years. Blue ocean shift is the essential followup to blue ocean strategy, the classic. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w.

Unlike red oceans, which are well explored and crowded with competitors, blue oceans represent untapped market space and the opportunity for highly profitable growth. Thinkers50 2011 strategy award for the business book of the decade blue ocean strategy. Blue ocean strategy has sold over 4 million copies, is being published in a recordbreaking 46 languages, and is a bestseller across five continents. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The seminal book blue ocean strategy has sold over 3. Based on a study of 150 strategic moves, spanning more than 100 years across 30 industries, the authors, chan kim and renee mauborgne show that lasting. Blue ocean strategy is a marketing theory from a book published in which was written by w. Blue ocean strategy is the most successful book on business. Chan kim and renee mauborgne are professors of strategy at insead, one of the worlds top business schools, and codirectors of the insead blue ocean strategy institute in fontainebleau, france. Chan kim and renee mauborgne, professors at insead. Its insanely valuable and for the right person, it could. Chan kim and renee mauborgne assert that tomorrows leading companies will succeed. In an audiobook that challenges everything you thought you knew, w.